How to Select a Premium Professional Teeth Whitening System

August 21st, 2011

Professional teeth whitening has become a hugely popular service for salons and spas all across the nation.  Everybody wants a whiter smile; for a job interview, wedding, or big party. Adding teeth whitening to your list of services can bring high profits and buzz to your business.  When selecting a teeth whitening system, it’s important to pick the right teeth whitening partner.  One that will deliver superior results safely and effectively with premium products and marketing that complement your spa or salon’s image.

 So how do you select the right premium teeth whitening partner?  This article will explain the 10 critical items to consider when choosing a professional teeth whitening and their system.

 1. Choose the Most Effective System Available

 Choose a vendor that uses only the best products from the best suppliers. At XpresSmile, we have chosen not to take any shortcuts and sometimes it costs us a little more to use superior products. You and your customers will see the difference!

 2. Hydrogen Peroxide vs. Carbamide

 Clinical Research proves that Hydrogen Peroxide (HP) whitens faster and more deeply than Carbamide Peroxide (CP). That is why dentists use HP in their chairside whitening. HP breaks down into the oxidizing components within 3 minutes of exposure to light and heat while CP, which contains urea, takes at least 10 minutes more due to the extra step it must go through to break down into oxidizing chemicals. CP is more stable than HP and makes a perfect gel for whitening pens and strips that are left on overnight or several hours.

 3. Highest Quality Whitening Gels

 Choose a vendor who has their gels made fresh monthly in the USA by an FDA certified lab operating under CGMP guidelines. Vendors’ foam strips and gels manufactured outside the country may be compromised from heat and light exposure during transport and their purity cannot be confirmed. High quality chemicals are critical for safely achieving significantly whiter teeth! Be careful of companies that gloss over their whitening system and emphasize their accelerator light or the business opportu­nity. Also beware of companies that misrepresent or do not understand the chemical ingredients in their product.

 4. Syringe vs. Foam Strips or Ampoules

 The syringe is the most accurate method to an ensure even and targeted application of gel to all teeth — both top and bottom. Foam strips and ampoules block the light and prevent it from penetrat­ing to the teeth. Impression mouth trays also block the light and prevent the light from accelerating the whitening materials. Dentists do not use these gimmicky systems!

 5. Most Powerful Whitening Accelerator Light

When choosing a light look for robustness and power output. The number of light diodes has no impact on the effectiveness of the light but the total power output does. Choose a light with a high intensity blue power output and a long LED life expectancy. The XpresSmile light has 85%* more blue power output than other lights.* (1200 mW/cm2 Blue LED light intensity) and its LED life expectancy is 100,000 hours with free lifetime tech support. 

  6. Most Complete Kit

 It’s important to select a vendor with the most complete kit that includes everything you need to whiten. Another important consideration is to choose a kit with enough gel for multiple whitening sessions allowing you to generate more profit per customer. Some systems such as foam strips or pre-filled trays can only be used once and require you to purchase more kits or foam for extended treatments.

 7. Technical Industry and Product Knowledge

 Your whitening partner must have the industry and technical product knowledge to stay on top of the latest trends and ensure the products you buy are safe and effective. Your teeth whitening vendor should subscribe to clinical research and make this available to their partners. The teeth whitening vendor you choose should constantly talk with their cosmetic business partners, dental suppliers and dentists to gather information on how to market, promote and perform teeth whitening so that they can share these best practices with their customers.

 8. Premium Packaging and Marketing Material

 Premium packaging and sales materials are important as they are a reflection on your spa or salon.  Exceptional marketing materials and packaging is an important aspect of the overall product offering.  A great vendor should have everything you need to promote your new service — banners, promo cards, brochures, flyers, promo giveaways.

 9. Full Range of Retail Products

 A full range of retail products extends the whitening experience for your customers and generate revenue for you. Retail products such as whitening pens (filled in the USA), breath spray and remineralization kits are important items to carry.

 10. Superior Marketing Support

 Once you have teeth whitening you will need to promote the new service to ensure everyone knows about it! Select a vendor with deep experience in traditional, online and social networking with the creativity to get your new service noticed and generate those profits and bright smiles

www.expresshine.com

4 Tips to Make Your Spa Teeth Whitening Shine!

June 26th, 2011

Insider Secrets to Getting the Best Results with ExpresShine

Here are some tips for your staff in getting the best results with ExpresShine.

1. Measure the initial color of the teeth under a fluorescent light or bright light. Get the client’s agreement on the color. Grey doesn’t lighten well and dark tetracycline stains will whiten but may take 3 or more whitenings. This is not unusual, even dentists will have their clients come back for another treatment in a week or so. Older teeth may take several whitenings so don’t hesitate to tell people with tough stains that they may need another treatment. It can be tough to get stains to budge on teeth that have never been exposed to whitening gels. The teeth will whiten, it might just take several sessions. After you have achieved the desired whiteness, the teeth will release their stains more readily when whitened in future touch ups. You may want to offer a package of a series of whitenings to people with really dark stains.

2. You won’t get the marshmallow white teeth as seen on TV but 4-6 shades is very typical and 8 happens pretty often. 10-12 shades is possible.
3. Arrange the porcelain teeth shade guide from light to dark.
4. Make sure client rubs teeth really well with the mouth wipe.

Call ExpresShine and get the rest of the tips and make your business grow.

Teeth Whitening Helps You Use the Power of Your Smile to Your Advantage

February 15th, 2011

How to Use the Power of Your Smiles to Your Advantage

from wikiHow – The How to Manual That You Can Edit

Smiles, they’re beautiful and yet freely given to everyone around you. A smile can never run out of style and out of mode for they are the best things one can ever wear.
Inexpensive too, smiles create an infinite impact on people and life in general. A smile given to the right person at the right time could influence what that person does next and the choices they make.
Smiles have the power to break down the cold walls of indifference and warm a lonely heart that’s blue. Discover one of life’s most constructive weapon and that’s the power of your smile positioned for your own advantage.

Steps

  1. Position your smile as the best rapport building tool. The smile is one of the most important strategies in dealing with people in all walks of life and is an important means for building and establishing rapport. Given the reality that our enjoyment of life depends to a great extent on how we manage and connect with people, a sincere smile is always the best strategy to build and establish rapport. The smile maintains attention, helps bolster open body language, and reassures the other person of your sincerity. Be the first to smile; don’t wait for others!
  2. Position your smile to break down walls of indifference. We all have our individuality and preferences as to what kind of people we’d like to hang out with. Sometimes people carry with them preconceived ideas about people and respond to them based simply on how they look, carry themselves, or dress. While this response of building invisible walls around a person for the sake of self-preservation is normal for many people, and is something to respect when interacting with others, it doesn’t stop you from being able to use the smile as a way to melt the walls of indifference.
  3. Use your smile to affect choices positively. A bad mood usually results in facial characteristics reflecting the negative feelings, including a frown, furrowed face lines, and perhaps a scowling demeanor. A smile changes the equation immediately. And in so doing, choosing to smile instead of frown can influence your choices about everything else you do that day. A smile can brighten your mood, improve your outlook, and lead you to make positive choices using sound and good judgment.
  4. Change lives with your smile. Smile affects things and lives around us. People, pets, and even the systems in which we work and socialize are at the mercy of our treatment. When we smile, our mood brightens up and affects our responses towards both beings and objects. The positivity that emanates from relying on the smile to guide our way helps us to love our life, and to be inspired to treat others with kindness and compassion, realizing that all beings matter and that smooth-running systems make life easier. Our pets deserve our kindness, out wilting potted plants deserve watering and weeding, and the people we meet each and every day deserve our warmth and appreciation. The smile’s after effect? Love, kindness, gentleness, goodness and compassion start to flow out from you as a perfectly natural response.
  5. Position your smile to give hope. Some people find that when they are hurt and fall into despair, they tend to become negative and seek to manage the world so as to minimize their interactions to avoid being harmed again. In doing so, they can withdraw and find life meaningless and cruel. A well timed and caring smile could give such unhappy people a glimpse of hope as they see that another person does care and does find this life meaningful. A smile means that they can share that meaning. Lift their mood with your smile, the smile of hope.
  6. Share your attitude. A smile could be an indication of a great attitude. Smiling is one of the best responses towards mistakes and failures; that kind of smile says “D’oh! I am so human!”. Using humor in the face of shortcomings shows a great attitude and at the same time wisdom. Smile, brighten up and be wiser the next time around!
  7. Know peace, share peace. A smile is a powerful tool for peace. It is a powerful gift and is one that can help to initiate and maintain peace through its expression of love, understanding, humility, and kindness. Smiles in the family create unity and acceptance; smiles in the face of danger express a determination to overcome hardship with a level head and a kind heart. Smiles can hold together a nation and a world, in peace. Smile, and it will be a great life ahead!


Tips

  • A smile goes a long way!
  • A sweet smile coming from any face is sweet, but a smile is sweeter when we take care of our mouth through proper hygiene. Be sure to keep your teeth clean! It’s hard to accept your beautiful smile with spinach stuck in your teeth.
  • Be sensitive in flashing your smiles. It would be an insult when a person is hurting and we flash him our biggest smile. A timid smile is proper when we express out positive things during our conversations. Practice the different types of smiles and do be extremely careful with grins!
  • Don’t smile constantly. As stated above, there are good and bad times to smile. Don’t walk around smiling 24/7. People will find that creepy.


Related wikiHows

Article provided by wikiHow, a wiki how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Use the Power of Your Smiles to Your Advantage. All content on wikiHow can be shared under a Creative Commons license.

www.xpressmile.com

Anti-Aging and XpresSmile Teeth Whitening Boost Spa & Salon Revenue

January 19th, 2011

No matter what you call it-anti-aging, healthy aging or graceful aging- fighting the effects of father time is a booming market and a natural compliment to your tanning services.  As the population of the US continues to age, the anti-aging market will continue to grow as people from their mid 30s to 70s look to halt or erase the effects of age and those under 30 wish to eliminate premature signs of aging.  Baby boomers are one of the fastest growing segments of our population and are often far less affected by the economic downturn.  Targeting your salon services around anti-aging can help you expand your clientele and tap into this rich and possible recession-proof market. 

But anti-aging isn’t relegated to just the baby boomer clientele.  Those in their 20s and 30s also want to stay ahead of the age curve.  Creating a message around anti and healthy aging will help you connect with both profitable markets.

While you may want to explore some new products or services that fit into this category, anti-aging is a broad topic and can incorporate many services.  In fact, you may already have some existing services and products that could be classified as anti-aging including skin creams, food supplements, red light therapy and even sun tan teeth whitening.   

Now that you have identified that products and services, it’s time to share with your customers the role healthy aging plays in looking and feeling good.  It’s even better if you can weave a story amongst all the products and services you offer and how they work together in successfully fighting the effects of time.

The tanning salon business is a dynamic and it is important to adapt and flow with the latest health and beauty trends like anti- aging.  A great teeth whitening supplier can not only supply you with superior product but also work with you to vibrantly communicate how their products support these trends and help your customers’ have better lives.  XpresSmile Premium Teeth Whitening can work with you on incorporating your teeth whitening services into the health-aging market and generate even more profitable business!  And if you haven’t embraced cosmetic teeth whitening as your latest profit center, give us a call to learn more about how XpresSmile can make your business and customers smile!

Make Sure Your Spa and Tanning Salon Teeth Whitening Vendor Is a CCTW Vendor

January 4th, 2011

Recently, a tanning salon in Wyoming was challenged by the local dental board for offering cosmetic teeth whitening. http://www.gillettenewsrecord.com/articles/2010/06/02/news/state_news/news59.txt     Reports like this can cause concern for tanning salon owners but if you are partnering with the right teeth whitening vendor, you can feel confident your are offering the service correctly and if anything should happen you have their strong legal guidance and support so that you can continue to bring in happy customers and healthy profits.   

 Many salons purchase product based on price.  That is unfortunate because a good teeth whitening vendor can offer you so much more than cheap product.  Besides product purity and better results, some vendors can keep you abreast of the latest trends and dental regulations that impact your business as well as best practices based on changing legal requirements to protect you.  It is critical that you partner with a vendor that is a member of the Council on Cosmetic Teeth Whitening CCTW.  The old adage, you get what you pay for is certainly true with teeth whitening. 

 A vendor that is a member of the Council on Cosmetic Teeth Whitening   (www.cctwonline.org.) is an important ally.   Members of the CCTW frequently review rulings and activity across the country and revise our Best Practices and Consent Waiver forms to protect our customers.   If a salon purchases from a vendor that is not a CCTW member, they are flying blind as they won’t know the most current rules for safe and legal teeth whitening. 

 Members of the CCTW have access to lawyers with extensive experience helping salons respond to enquiries from dental boards.   In the event of a dental board enquiry (an infrequent occurrence), CCTW members have legal advice, procedures and letters that have successfully protected many salons and enabled them to continue offering this profitable and beneficial service.  Operating without the backing and knowledge of the CCTW can put a salon in a compromising situation.    It is important for salons to partner with vendors that take the business seriously and are willing to invest time and money in their professional industry organizations.

 The CCTW works diligently with the Institute for Justice( IJ) and the Federal Trade Commission (FTC )to ensure self-administered cosmetic teeth whitening continues to be available to salons and their customers and we are making great headway in this effort. 

 In summary,  the dental boards like to use these obscure cases to frighten people away but in most states  with the support of a CCTW member, teeth whitening  is a safe and legal service that offers your customers great results and your salon even greater profits!

 Kelly Lanspa is founder and president of XpresSmile, offering premium cosmetic teeth whitening to the finest spas and salons in more than 10 countries. Lanspa ensures the company offers innovative, dental grade products; spa-quality marketing; and unmatched customer service and business advice. XpresSmile is a CCTW member in good standing.  To increase profits and attract new customers, visit www.xpressmile.com, call 888.838.5193 or e-mail info@xpressmile.com

Why you Must Be Careful of Buying Teeth Whitening Lights and Kits from China

December 6th, 2010

 US Buyers of Teeth Whitening Equipment Must Beware in China

This is a great article about the dangers of buying product from China including teeth whitening lights and gels.  Most of the vendors selling very cheap teeth whitening lights do not have hardware engineering or quality control degrees to verify that the light design they are buying provides the most intensive light output. They do not have the training or knowledge to design a proper LED acceleration light nor the staff in China or in the US to inspect the Chinese manufacturer and ensure they dont swap out cheaper parts or paint with lead or cadmium to reduce the cost. 

Very few of these vendors can afford the $50,000 cost of the XRF gun mentioned in this article.   Unless you are buying from a major dental manufacturer, the majority of the teeth whitening vendors are small business people hoping on a wish and a prayer that the product they are importing into the US is safe and will work as advertised.

XpresSmile ships the industry leading x-brite family of lights (the upgrade version of the i-brite) which is the light of choice for more dentists. Our manufacturing partner has the staff, knowledge and expertise to ensure the lights are safe and quality products are used. The lights are Ce certified and FDA registered and independently lab tested to verify their light intensity and strength.

AP Enterprise: Cadmium tainted jewelry is latest reminder US buyers must beware in China 

By WILLIAM FOREMAN

The Associated Press

GUANGZHOU, China

David Smith pushed a cart piled high with boxes of beads and other jewelry through a maze of shops at a wholesale market in southern China.

The American shop owner said he would screen the trinkets for lead before they hit the shelves of his Arizona stores. But he was unaware of the recent discovery of hazardous levels of cadmium in Chinese-made children’s jewelry.

It’s small U.S. buyers like Smith who are playing a key role in importing untested products from Chinese factories that ignore safety standards and cut corners to earn a bit more profit.

They often fly into China for a whirlwind buying trip and don’t have the time or resources to properly assess their suppliers. Many don’t bother to perform quality checks as the goods are being made. Blind faith is a key element in the business deal.

Dressed in jeans, a brown plaid shirt and running shoes, Smith looked like he was ready to go hiking Friday as he maneuvered his cart full of boxes with “Tucson” written on them in black marker. He has been coming to China for 15 years, he said, and was confident he has developed a good eye for jewelry that might contain lead.

“I’ve learned that you make bad decisions when you’re tired, and don’t buy at the first place you see,” said Smith, whose two stores in Tucson are called A Beaucoup Conge.

China’s latest quality controversy erupted this week after an investigation by The Associated Press found that 12 of 103 pieces of Chinese-made children’s jewelry bought in U.S. stores contained at least 10 percent cadmium, some in the 80-90 percent range. Two others were found to have less than 10 percent in laboratory tests and the rest had none.

Cadmium, like lead, can hinder brain development in young children, according to recent research. It also causes cancer.

American businessman Rick Goodwin, who has worked in China for 20 years, said the country has plenty of unscrupulous factories. But he said a major problem was foreign buyers who, because of greed, naivete or ignorance, approach China like it’s just a discount shopping center.

The country is really a developing nation, where buyers need to be highly selective about the factories they use, Goodwin said.

“You just can’t fly into China, get off the airplane and say, ‘Can you take me to the jewelry department please?’” said Goodwin, chairman of Concept Holdings, a company based in the southern city of Dongguan. The firm deals with goods as varied as T-shirts, hunting knives, ceramics and lapel pins.

Goodwin said jewelry dealers should only buy from factories that use XRF sensors — a handheld gun that tests for cadmium, lead and several other toxic metals. He said his company bought its own XRF gun, which costs between $35,000 to $50,000, so it can do its own tests.

“If the factory can’t afford to buy that gun, they shouldn’t be making your product,” he said.

A man at the Gems & Jewelry Trade Association of China said representatives had gone to meet with officials from the General Administration of Quality Supervision, Inspection and Quarantine, China’s chief quality watchdog, to discuss the problem.

“We’re paying great attention to the situation,” said the man, who would not give his name or provide further details because he was not authorized to talk to the media.

A woman at the news office of the quality watchdog said they still had no response to faxed questions from the AP.

Paul Midler, author of the new book “Poorly Made in China,” agreed that buyers have to be diligent. But he didn’t blame them for the cadmium controversy.

It’s too difficult for buyers to stay on top of all the possible contaminants that might be going into products, he said. Jewelry dealers might have asked to have lead-free products, but might have not thought to ban cadmium too.

“You cannot blame the buyers, who are in no position to guess what new trick has been introduced in their supply chain,” said Midler, whose book is based on his experiences working as a sourcing agent helping Western importers find Chinese factories to make their goods in southern China.

Midler added that testing doesn’t always work so well.

“The problem with relying on third-party testing is that you need to know what you are looking for,” he said. “You can’t give a sample to the laboratory and say, ‘Tell me if there’s any bad stuff in this product.’ They charge for each screen that they run, and so you have to tell them what to look for. It’s the case of unknown unknowns.”

Midler, who worked for an American company that was making shampoo and skin lotion at a Chinese factory, describes in his book how the factory was caught changing the formula for products without consulting the U.S. company. Its Chinese partner also unilaterally decided to use thinner plastic bottles to save money.

For many buyers, the relationship with their suppliers begins on the factory’s Web site, an exchange of e-mails or a meeting at a trade show booth. Often the factory has a sample that catches the buyer’s eye and an order is placed. Other buyers have a product they want to make in China, and they award the bid to factories that can produce their product at the lowest price.

One thing that frequently happens in China is that factory owners will bid extremely low — even to the point where they have no profit — just to win an order. Once they’ve got the business, they search for ways to cut corners so they can widen their profit margin and recover what they lost with their lowball bid. They might switch to cheaper lead paint or buy inexpensive metal containing cadmium. This is called “quality fade.”

To avoid misunderstandings and deviations, many buyers will create an elaborate “bill of materials” — a document that specifies what kind of materials must be used in the product. A furniture maker might specify the type of foam used in a chair’s padding and what size nail will be used. The more experienced buyers will create an elaborate, highly technical bill of materials that is signed by both sides.

But the document doesn’t have much teeth if buyers don’t hire their own quality control staff to supervise the making of their products. Factories are notorious for making subtle, cost-saving changes to the product.

Christopher Devereux, managing director of the Guangzhou-based consulting firm Chinasavvy HK Ltd., said that in China’s business environment, even suppliers that have had a long and reliable relationship with you can’t always be trusted.

“You get a supplier and you think, ‘Oh well, I checked it all out and this supplier is great,’” said Devereux. “Those are the ones you really need to watch because once they think they have our confidence, that’s when they start slipping little things in, little by little. And every single batch has to be checked.”

———

The AP National Investigative Team can be reached at investigate(at)ap.org

By WILLIAM FOREMAN

The Associated Press

GUANGZHOU, China

David Smith pushed a cart piled high with boxes of beads and other jewelry through a maze of shops at a wholesale market in southern China.

The American shop owner said he would screen the trinkets for lead before they hit the shelves of his Arizona stores. But he was unaware of the recent discovery of hazardous levels of cadmium in Chinese-made children’s jewelry.

It’s small U.S. buyers like Smith who are playing a key role in importing untested products from Chinese factories that ignore safety standards and cut corners to earn a bit more profit.

They often fly into China for a whirlwind buying trip and don’t have the time or resources to properly assess their suppliers. Many don’t bother to perform quality checks as the goods are being made. Blind faith is a key element in the business deal.

Dressed in jeans, a brown plaid shirt and running shoes, Smith looked like he was ready to go hiking Friday as he maneuvered his cart full of boxes with “Tucson” written on them in black marker. He has been coming to China for 15 years, he said, and was confident he has developed a good eye for jewelry that might contain lead.

“I’ve learned that you make bad decisions when you’re tired, and don’t buy at the first place you see,” said Smith, whose two stores in Tucson are called A Beaucoup Conge.

China’s latest quality controversy erupted this week after an investigation by The Associated Press found that 12 of 103 pieces of Chinese-made children’s jewelry bought in U.S. stores contained at least 10 percent cadmium, some in the 80-90 percent range. Two others were found to have less than 10 percent in laboratory tests and the rest had none.

Cadmium, like lead, can hinder brain development in young children, according to recent research. It also causes cancer.

American businessman Rick Goodwin, who has worked in China for 20 years, said the country has plenty of unscrupulous factories. But he said a major problem was foreign buyers who, because of greed, naivete or ignorance, approach China like it’s just a discount shopping center.

The country is really a developing nation, where buyers need to be highly selective about the factories they use, Goodwin said.

“You just can’t fly into China, get off the airplane and say, ‘Can you take me to the jewelry department please?’” said Goodwin, chairman of Concept Holdings, a company based in the southern city of Dongguan. The firm deals with goods as varied as T-shirts, hunting knives, ceramics and lapel pins.

Goodwin said jewelry dealers should only buy from factories that use XRF sensors — a handheld gun that tests for cadmium, lead and several other toxic metals. He said his company bought its own XRF gun, which costs between $35,000 to $50,000, so it can do its own tests.

“If the factory can’t afford to buy that gun, they shouldn’t be making your product,” he said.

A man at the Gems & Jewelry Trade Association of China said representatives had gone to meet with officials from the General Administration of Quality Supervision, Inspection and Quarantine, China’s chief quality watchdog, to discuss the problem.

“We’re paying great attention to the situation,” said the man, who would not give his name or provide further details because he was not authorized to talk to the media.

A woman at the news office of the quality watchdog said they still had no response to faxed questions from the AP.

Paul Midler, author of the new book “Poorly Made in China,” agreed that buyers have to be diligent. But he didn’t blame them for the cadmium controversy.

It’s too difficult for buyers to stay on top of all the possible contaminants that might be going into products, he said. Jewelry dealers might have asked to have lead-free products, but might have not thought to ban cadmium too.

“You cannot blame the buyers, who are in no position to guess what new trick has been introduced in their supply chain,” said Midler, whose book is based on his experiences working as a sourcing agent helping Western importers find Chinese factories to make their goods in southern China.

Midler added that testing doesn’t always work so well.

“The problem with relying on third-party testing is that you need to know what you are looking for,” he said. “You can’t give a sample to the laboratory and say, ‘Tell me if there’s any bad stuff in this product.’ They charge for each screen that they run, and so you have to tell them what to look for. It’s the case of unknown unknowns.”

Midler, who worked for an American company that was making shampoo and skin lotion at a Chinese factory, describes in his book how the factory was caught changing the formula for products without consulting the U.S. company. Its Chinese partner also unilaterally decided to use thinner plastic bottles to save money.

For many buyers, the relationship with their suppliers begins on the factory’s Web site, an exchange of e-mails or a meeting at a trade show booth. Often the factory has a sample that catches the buyer’s eye and an order is placed. Other buyers have a product they want to make in China, and they award the bid to factories that can produce their product at the lowest price.

One thing that frequently happens in China is that factory owners will bid extremely low — even to the point where they have no profit — just to win an order. Once they’ve got the business, they search for ways to cut corners so they can widen their profit margin and recover what they lost with their lowball bid. They might switch to cheaper lead paint or buy inexpensive metal containing cadmium. This is called “quality fade.”

To avoid misunderstandings and deviations, many buyers will create an elaborate “bill of materials” — a document that specifies what kind of materials must be used in the product. A furniture maker might specify the type of foam used in a chair’s padding and what size nail will be used. The more experienced buyers will create an elaborate, highly technical bill of materials that is signed by both sides.

But the document doesn’t have much teeth if buyers don’t hire their own quality control staff to supervise the making of their products. Factories are notorious for making subtle, cost-saving changes to the product.

Christopher Devereux, managing director of the Guangzhou-based consulting firm Chinasavvy HK Ltd., said that in China’s business environment, even suppliers that have had a long and reliable relationship with you can’t always be trusted.

“You get a supplier and you think, ‘Oh well, I checked it all out and this supplier is great,’” said Devereux. “Those are the ones you really need to watch because once they think they have our confidence, that’s when they start slipping little things in, little by little. And every single batch has to be checked.”

———

The AP National Investigative Team can be reached at investigate(at)ap.org

Which Teeth Whitening System Is Right for Your Tanning Salon?

November 30th, 2010

How to Pick the Right Teeth Whitening System for Your Sun Tan Salon?
Now that you have decided teeth whitening is a great fit for your salon and a natural complement to your existing services, how do you pick the right system? Adding teeth whitening to your list of services can bring high profits and buzz to your business but it is important to pick the right partner. One that will deliver superior results safely and effectively with premium products and marketing that complement your salon’s image. 

Hydrogen Peroxide Teeth Whitening Kits or Teeth Whitening Pens.
Pick a cosmetic teeth whitening system that works best for you.Hydrogen peroxide in applicator format typically delivers the whitest results and is the same gel dentists use for their chairside whitening. Gel in whitening pens can break down quickly and have a short self life because they are not airtight.  While whitening pens are popular with less expensive systems sold on the web but dentists will always use a syringe for better results and gel stability.

It can require some staff administration to apply the gel so if you run a lean operation with minimal staff you might want think about prefilled mouth trays which can be self-administered by the customer. Pre-filled trays generally have a lower concentration of active ingredient and use carbamide for stability so they require more whitening sessions to get the same results as hydrogen peroxide.  Plus, pre-filled kits are a one time use only so they can be expensive.

LED Teeth Whitening Light or UV Teeth Whitening Kit?

Choose your whitening method- LED, tanning bed or both! To work well, teeth whitening gels require a light source to accelerate the process. Teeth whitening gels can use a cool, blue LED light or the UV light from a tanning bed. LED lights accelerate the gels more quickly than tanning bed lights so you can use a stronger, more reactive concentration of gel because the teeth whiten faster in a shorter amount of time. Many salons offer both teeth whitening methods with tanning bed kits for budget-minded customers or as a way to maintain whiteness after LED whitening.

Does it integrate with your point of sale (POS) software?
Some systems have the ability to be automated and controlled from the front desk just like your tanning bed. This is particularly useful for salons that have minimal staff or are very large. Integrating the system into your POS system also gives you the power to run ROI and usage reports as well as limit product misuse.
Select the highest quality teeth whitening supplies and kits. Not all gels are created the same. It’s important to select gels that are FDA and CE (European Union) inspected, certified and registered. That’s very different from FDA approved or compliant. Only gels that have been inspected and certified are guaranteed to be fresh, safe and made in the USA. If your gels aren’t marked with the lot number, Country of Origin (preferably USA), Expiration and percent strength-throw them away, they probably are low quality! Higher quality gels will deliver better results and happier customers.

Premium packaging and marketing sets you apart from the competition.
High-end packaging and marketing differentiates your service from other teeth whitening providers and lets your customers know that you offer the best quality teeth whitening with superior results. Great marketing materials will help your new service get noticed.

Select a vendor with deep experience in traditional, online and social networking to help you generate big profits and bright smiles.
Pick a powerful LED teeth whitening light with dedicated technical support.
When choosing a light look for robustness and power output. The number of light diodes has no impact on the effectiveness of the light but the total power output does. Choose a light with a high intensity blue power output measured as (1200 mW/cm2) and a long LED life expectancy (100,000 hours+). If the vendor uses Watts to measure their light you should have deep concerns as LED lights are measured in candelas and incandescent lights are measure in watts. And no matter how good the light is, electrical products sometimes fail so choose a supplier with dedicated technical support staff to troubleshoot problems right away. Some vendors even offer free shipping of an entirely new light if warranty service is needed. Remember, if your light is down, so is your business.

Participation in industry trade organizations like the CCTW, iSpa is important.
Your whitening partner must have the industry and technical product knowledge to stay on top of the latest trends and ensure the products you buy are safe and effective. Your teeth whitening vendor should subscribe to clinical research and make this available to you. Membership in trade organizations like the Council on Cosmetic Teeth Whitening (CCTW) can advise you on local dental regulations and offer legal support and advice should you need it.

www.xpressmile.com

10 Ways to Select the Right Cosmetic Teeth Whitening for your Spa, Tanning Salon or Med Spa

November 20th, 2010

Cosmtic Teeth Whitening for Your Med Spa, Sun Tan Salon and Spa
Cosmetic teeth whitening has become a hugely popular service for salons and spas all across the nation. Everybody wants a whiter smile; for a job interview, wedding, or big party. Adding teeth whitening to your list of services can bring high profits and buzz to your business. When selecting a teeth whitening system, it’s important to pick the right teeth whitening partner. One that will deliver superior results safely and effectively with premium products and marketing that complement your spa or salon’s image. So how do you select the right premium teeth whitening partner? This article will explain the 10 critical items to consider when choosing a professional teeth whitening and their system.

 1. Choose the Most Effective Teeth WHitneing Kits Available
Choose a vendor that uses only the best products from the best suppliers. At XpresSmile, we have chosen not to take any shortcuts and sometimes it costs us a little more to use superior products. You and your customers will see the difference!

2. Hydrogen Peroxide vs. Carbamide for Teeth Whitening  
Clinical Research proves that Hydrogen Peroxide (HP) whitens faster and more deeply than Carbamide Peroxide (CP). That is why dentists use HP in their chairside whitening. HP breaks down into the oxidizing components within 3 minutes of exposure to light and heat while CP, which contains urea, takes at least 10 minutes more due to the extra step it must go through to break down into oxidizing chemicals. CP is more stable than HP and makes a perfect gel for whitening pens and strips that are left on overnight or several hours.
3. Highest Quality Whitening Kits – Made in USA FDA Registered Dental Lab
Choose a vendor who has their gels made fresh monthly in the USA by an FDA certified lab operating under CGMP guidelines. Vendors’ foam strips and gels manufactured outside the country may be compromised from heat and light exposure during transport and their purity cannot be confirmed. High quality chemicals are critical for safely achieving significantly whiter teeth! Be careful of companies that gloss over their whitening system and emphasize their accelerator light or the business opportu­nity. Also beware of companies that misrepresent or do not understand the chemical ingredients in their product.

4. Teeth Whitening Pens vs Syringe vs. Foam Strips or Ampoules   
The syringe is the most accurate method to an ensure even and targeted application of gel to all teeth — both top and bottom.It also keeps the gel air tight so it provides the results your customers want.  Teeth Whitening Pens allow to much air to penetrate and the gel breaks down.  THey are great for maintenance but not for real, spa results.  Foam strips and ampoules block the light and prevent it from penetrat­ing to the teeth. Impression mouth trays also block the light and prevent the light from accelerating the whitening materials. Dentists do not use these gimmicky systems!

5. Most Powerful Teeth Whitening  Lights and Lamps 
When choosing a light look for robustness and power output. The number of light diodes has no impact on the effectiveness of the light but the total power output does. ANd if the vendor talks about Watts- run away as LED lights are not measured in Watts so the vendor is not informed about the requirements of teeth whitening.  Choose a light with a high intensity blue power output and a long LED life expectancy. The XpresSmile light has 85%* more blue power output than other lights.* (1200 mW/cm2 Blue LED light intensity) and its LED life expectancy is 100,000 hours with free lifetime tech support.

6. Most Complete Teeth Whitening Kits for Spas, Med Spas and Tanning Salons  
It’s important to select a vendor with the most complete kit that includes everything you need to whiten. Another important consideration is to choose a kit with enough gel for multiple whitening sessions allowing you to generate more profit per customer. Some systems such as foam strips or pre-filled trays can only be used once and require you to purchase more kits or foam for extended treatments.

 7. Technical Industry and Product Knowledge – CCTW Spa Buzz
Your whitening partner must have the industry and technical product knowledge to stay on top of the latest trends and ensure the products you buy are safe and effective. Your teeth whitening vendor should subscribe to clinical research and make this available to their partners. The teeth whitening vendor you choose should constantly talk with their cosmetic business partners, dental suppliers and dentists to gather information on how to market, promote and perform teeth whitening so that they can share these best practices with their customers.

8. Premium Packaging and Teeth Whitening Marketing Materials
 Premium packaging and sales materials are important as they are a reflection on your spa or salon. Exceptional marketing materials and packaging is an important aspect of the overall product offering. A great vendor should have everything you need to promote your new service — banners, promo cards, brochures, flyers, promo giveaways. 9. Full Range of Retail Products A full range of retail products extends the whitening experience for your customers and generate revenue for you. Retail products such as whitening pens (filled in the USA), breath spray and remineralization kits are important items to carry.

 10. Superior Customer Support
Once you have teeth whitening you will need to promote the new service to ensure everyone knows about it! Select a vendor with deep experience in traditional, online and social networking with the creativity to get your new service noticed and generate those profits and bright smiles. XpresSmile has true dental professionals on staff to assist you.

Tanning Salons and Spas- UV Teeth Whitening Will Increase Back to School Profits

October 15th, 2010

Back to school time is here and parents are spending money  at sun tan salons on notebooks, backpacks and UV teeth whitening?? 

Yes, according to the American Express American Express Spending & Saving Tracker survey  http://about.americanexpress.com/news/pr/2010/b2s.aspx  .   In addition to the traditional necessities, parents are spending extra on the new “necessities” like teeth whitening at spas, med spas and tan salons.  Up to 18% of those polled said they would spend $70 or more on teeth whitening to prepare them for the new school year. 

What is surprising in this survey and important to you as a salon owner is that 41% of those polled will spend the same amount as last year and 39% will spend more.  So, what are you doing to attract those back to school dollars into your salon? 

The opportunities are endless, especially in attracting high school age students. You can offer a back to school teeth whitening special and partner with local schools by donating a percentage of each whitening to the school. Be sure to let school administrators know so that they can promote the special at after school and back to school events where you can distribute promotional fliers.  Be sure to collect those emails so you can connect with the students later in the year for a refresher teeth whitening so they will look their best for senior portraits, winter formals and spring proms.  And don’t forget social media tools like Facebook and Twitter to enable you to engage students so they become regular clients for all of your services.  These are just some of the sales tips tanning salons receive as customers of XpresSmile. 

Back to school spending is here so be sure you get your share of the dollars being spent on making students look smart and stylish.

Tan Today Open House for Tanning Salons and Teeth Whitening Kits

September 13th, 2010

Tan Today’s virtual Open House on July 27th was great fun and a tremendous success.  What’s not to like with Sparky serving up the drinks and people talking about how they promote their teeth whitening services to make both their pocket book and customers smile? 

 

In case you missed the party, XpresSmile sponsored a thread on “How to Promote and Market Teeth Whitening in Your Tanning Salon”.  Prizes were handed out to forum participants that provide interesting and or insightful information that everyone in the tanning community could use.  A popular suggestion was to whiten all of the employee’s teeth, especially the front desk staff and be sure employees talk about the service to customers as they  enter and leave the salon.  Groupon was mentioned several times as a way to promote the service and get customers to try it out and works very well to launch the service if it is new to the salon.  Other posters mentioned how they place ads and flyers in each of the rooms and offer two free tans with the purchase of a teeth whitening.

Be sure to check out the postings at http://www.tantoday.com/forums/open-house-party/41274-xpressmile-contest-thread.html  for all of the great ideas and contact www.xpressmile.com  to learn more about how to profit from your teeth whitening services.  And a special thanks to our contest winners including Danny, Coconuttan, CynFred and Michelle N.