Council on Cosmetic Teeth Whitening- Is your spa teeth whitening vendor a member?

June 18th, 2010

Recently, a tanning salon in Wyoming was challenged by the local dental board for offering cosmetic teeth whitening. http://www.gillettenewsrecord.com/articles/2010/06/02/news/state_news/news59.txt     Reports like this can cause concern for tanning salon owners but if you are partnering with the right teeth whitening vendor, you can feel confident your are offering the service correctly and if anything should happen you have their strong legal guidance and support so that you can continue to bring in happy customers and healthy profits.   

 

Many salons purchase product based on price.  That is unfortunate because a good teeth whitening vendor can offer you so much more than cheap product.  Besides product purity and better results, some vendors can keep you abreast of the latest trends and dental regulations that impact your business as well as best practices based on changing legal requirements to protect you.  It is critical that you partner with a vendor that is a member of the Council on Cosmetic Teeth Whitening CCTW.  The old adage, you get what you pay for is certainly true with teeth whitening. 

 

A vendor that is a member of the Council on Cosmetic Teeth Whitening   (www.cctwonline.org.) is an important ally.   Members of the CCTW frequently review rulings and activity across the country and revise our Best Practices and Consent Waiver forms to protect our customers.   If a salon purchases from a vendor that is not a CCTW member, they are flying blind as they won’t know the most current rules for safe and legal teeth whitening. 

 

Members of the CCTW have access to lawyers with extensive experience helping salons respond to enquiries from dental boards.   In the event of a dental board enquiry (an infrequent occurrence), CCTW members have legal advice, procedures and letters that have successfully protected many salons and enabled them to continue offering this profitable and beneficial service.  Operating without the backing and knowledge of the CCTW can put a salon in a compromising situation.    It is important for salons to partner with vendors that take the business seriously and are willing to invest time and money in their professional industry organizations.

 

 

The CCTW works diligently with the Institute for Justice( IJ) and the Federal Trade Commission (FTC )to ensure self-administered cosmetic teeth whitening continues to be available to salons and their customers and we are making great headway in this effort. 

 

In summary,  the dental boards like to use these obscure cases to frighten people away but in most states  with the support of a CCTW member, teeth whitening  is a safe and legal service that offers your customers great results and your salon even greater profits!

 

 

Kelly Lanspa is founder and president of XpresSmile, offering premium cosmetic teeth whitening to the finest spas and salons in more than 10 countries. Lanspa ensures the company offers innovative, dental grade products; spa-quality marketing; and unmatched customer service and business advice. XpresSmile is a CCTW member in good standing.  To increase profits and attract new customers, visit www.xpressmile.com, call 888.838.5193 or e-mail info@xpressmile.com. 

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Why Teeth Whitening Is Good for Your Health!

April 16th, 2010

The year 2009 promises to be an exciting year bringing hope and change, not only for the country but also for ourselves.  The opportunities for self-improvement are endless and include eating a better diet, exercising more, increasing your business knowledge, and attending networking events.  However, all of these take time and the results are not seen for months. There is one improvement that is almost instantaneous and benefits your health, your looks, your confidence and even your success in life.  What change can affect all these areas?  A bright, white smile! 

We all know that a beautiful white smile is pleasant to look at but do you know how important it is to your personal and business success?  According to an American Academy of Cosmetic Dentistry national survey, 99.7% believe a smile is an important social asset and 74% of adults feel an unattractive smile can hurt a person’s chances for career success.

 There are many ways to whiten teeth but the fastest and most effective approach is Chairside Teeth Whitening.  Once only available at dentist offices, this treatment can now be offered at day spas, med spas, salons and chiropractic wellness centers for a fraction of the price of the dentist.  Chairside whitening uses high strength hydrogen peroxide gel and patented LED cool blue light to accelerate the gel and quickly begin oxidizing both internal and external stains from the teeth.  In just 20-40 minutes, you can see 2-8 shades whiter teeth with little to no sensitivity.

But there are benefits to professional LED teeth whitening that go far beyond improving your looks and confidence.  Researchers in Hebrew University, Israel and the University of California San Francisco discovered that the combination of LED light and hydrogen peroxide killed the bacteria that cause cavities, gingivitis and halitosis (bad breath).  These microbes live in communities of biofilm in your mouth that are many layers deep and serve as physical barriers that most antibacterial products can’t penetrate.  The combination of LED light and peroxide provide a 1-2 punch to the nasty germs with the black colored bacteria absorbing the LED blue light and the peroxide killing the remaining bacteria. The health effects and whitening results from the light and peroxide last a minimum of 6 months and in some cases up to 2 years.   Chairside Teeth Whitening is extremely effective at reducing the bacteria that cause painful and expensive oral health problems like cavities and gum disease.   To read the research reports click on the link http://www.xpressmile.com/?section=Clinical_Research_Teeth_Whitening . 

Now that you know how important a white smile is to your personal and business success, your confidence and your health, schedule a professional teeth whitening today at XpresSmile.  Start 2009 with a sparkling white smile and better health!   Contact www.xpressmile.com   or call 888-838-5193.

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What Kind of Teeth Whitening Is Right for Your Salon, Med Spa or Tanning Salon?

February 19th, 2010

So you’ve been thinking about adding teeth whitening as a new service?  You’ve read up on it, you know you will make money with it, talked to your colleagues in TanToday.com and are ready to bring on the service.  Now you need to decide what type of teeth whitening is right for your salon.

There are two primary teeth whitening options available in the market:  option one uses a dental LED acceleration light and option two uses the UV light from a tanning bed.  Each self-administered system has its benefits and can be used independently or together for great results and complete flexibility for your customers.  This article will explain the differences and help you determine which type of system is right for you.

Teeth whitening using an LED acceleration light offers fast (40 minutes or less), intensive, deep whitening that delivers 4-12 shades whiter teeth.  This system is comparable to what dentists offer with Zoom or BriteSmile.    The acceleration light can be connected into your T-Max timer so that it automatically turns on and off after a paid session and requires little or no personnel to administer.  This process will deliver about over $129-169 dollars profit per sale.  LED whitening is best suited for salons with a dedicated room that can also be used for other services such as massages or body wraps.  LED whitening is great for salons that are expanding their services with spa treatments and have a clientele interested in a full service day spa experience.  

Tanning bed teeth whitening doesn’t require a dental grade acceleration light but uses UV light from the tanning bed.  Your customer places a pre-filled mouth tray into his/her mouth or paints the whitening gel onto their teeth and lies in the tanning bed for their specified tanning session.  This system works gradually to whiten each time the customer uses the tanning bed and results in 2-6 or more shades of whiter teeth.  UV whitening removes both internal and external stains but not as deep as the LED whitening.  This option is great for salons that don’t have a special room available for the LED acceleration light.  UV tanning can be used to maintain white teeth after a deep LED whitening. This process will deliver about $20-30 dollars profit per sale. Many salons carry both systems so budget minded customers can use UV whitening and those wanting a deeper, faster whitening use the LED acceleration. 

Cosmetic teeth whitening is extremely popular and a great profit center for your tanning salon.  Think about what system will work best for your business and then get started with a reputable, quality supplier for a bright Spring and Summer this 2010!

www.xpressmile.com

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Cosmetic Teeth Whitening and Your Health:Mother’s gum disease linked to infants death.

January 30th, 2010

There are many studies showing that cosmetic teeth whitening helps reduce or eliminte Gingivitis bacteria for up to 6 months. http://www.xpressmile.com/? action=view_article&id=35&subtheme=_none&module=articlemodule&src=48dc517786c01 
Here is an article that shows just how important it is to visit your dentist.  XpresSmile cosmetic teeth whitening can play a role in keeping your gums and body healthy!

 Pregnant women with untreated gum disease may have more at stake than just their teeth. They may also be risking the lives of their babies, a new study shows. Expectant mothers have long been warned that gum disease can cause a baby to be born prematurely or too small. But for the first time scientists have linked bacteria from a mother’s gums to an infection in a baby that was full-term but stillborn, according to the study which was published Thursday in Obstetrics and Gynecology. Scientists from Case Western University made the discovery after a 35-year-old California woman contacted them to help investigate the death of her baby. Earlier studies by the same researchers showed that an oral bacteria called Fusobacterium nucleatum could spread from the bloodstream to the placenta in mice. The woman wanted to know if it was possible in humans.

Bacteria from the mouth can easily get into the bloodstream once a woman’s gums are bleeding, explains the study’s lead author Yiping Han, an associate professor of periodontics and pathology at Case Western University. Generally, this type of bacteria can be easily combated by the immune system of the mom-to-be, whether mouse or human. But because of special conditions that exist in the womb, the fetus can be more susceptible, Han suspects. “Once the bacteria are in the blood, they can go almost anywhere,” Han says. “The placenta is an immuno-suppressed organ, compared to other organs like the liver and the spleen. And that makes it easy for the bacteria to colonize the placenta.”

The California woman told researchers that she had experienced heavy bleeding from her gums — a sign of gum disease — during her pregnancy. Bleeding gums aren’t unusual in pregnant women, with about 75 percent developing the condition due to normal hormonal changes. Mild gum disease can be treated simply by brushing and flossing more often. Pregnant women with more serious cases may need dental surgery.

 Usually women’s uterine infections, which can harm a fetus, are caused by bacteria that work their way up from the vaginal canal, says Han. But the researchers detected a bacteria in the baby not typically found in the vaginal region. Plaque samples from the woman’s teeth were found to be positive for the exact same strain of the oral bacteria found in the dead baby’s stomach and lungs. Women shouldn’t be overly alarmed by the new study, says Dr. Richard H. Beigi, an obstetric infectious disease specialist and an assistant professor of reproductive science at the University of Pittsburgh Medical Center. “This is just one case,” he explained. “Most pregnant women have bleeding gums and most don’t have dead babies. This can happen, but it’s rare. And this finding doesn’t mean that it’s increasing.”

 Still, Beigi says, it should serve as a reminder that pregnant women with bleeding gums should see a dentist to treat their gingivitis. Gingivitis can increase the risk of preterm birth anywhere from twice to seven times, studies indicate. The new study underscores the importance of oral hygiene not only for pregnant women, but also for those contemplating pregnancy, says Dr. Michael Lu, an associate professor of obstetrics, gynecology and public health at the University of California Los Angeles Medical Center. “We know that gingivitis doesn’t happen overnight and that it’s important for women to enter pregnancy in good health,” Lu says. “I would love to see every woman who is contemplating pregnancy get pre-conception care that includes an oral-health check-up.”

Link to original article: http://www.msnbc.msn.com/id/34979552/    Linda Carroll is a health and science writer living in New Jersey. Her work has appeared in The New York Times, Newsday, Health magazine and SmartMoney.

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Tanning Salons and Teeth Whitening-How to Select the Right Partner

January 20th, 2010

Adding teeth whitening to your list of services can bring high profits and buzz to your business, but it is important to pick the right partner. One that will deliver superior results safely and effectively with premium products and marketing that complement your salon’s image.

Here are some thoughts to consider:

Pick the system that works best for you. Hydrogen peroxide in applicator format typically delivers the whitest results and is the same gel dentists use for their chair-side whitening. It can require some staff administration to apply the gel, so if you run a lean operation with minimal staff, you might want think about prefilled mouth trays (which can be self-administered by the customer). Prefilled trays generally have a lower concentration of active ingredient and use carbamide for stability, so they require more whitening sessions to get the same results as hydrogen peroxide.

Choose your whitening method: LED, tanning bed or both To work well, teeth whitening gels require a light source to accelerate the process. Teeth whitening gels can use a cool, blue LED light or the UV light from a tanning bed. LED lights accelerate the gels more quickly than tanning bed lights, so you can use a stronger, more reactive concentration of gel because the teeth whiten faster in a shorter amount of time. Many salons offer both teeth whitening methods with tanning bed kits for budget-minded customers or as a way to maintain whiteness after LED whitening.

Does it integrate with your point of sale (POS) software? Some systems have the ability to be automated and controlled from the front desk, just like your tanning bed. This is particularly useful for salons that have minimal staff or are very large. Integrating the system into your POS system also gives you the power to run ROI and usage reports, as well as limit product misuse.

Select the highest-quality products. Not all gels are created the same. It’s important to select gels that are FDA and CE (European Union) inspected and certified. That’s very different from FDA approved or compliant. Only gels that have been inspected and certified are guaranteed to be fresh, safe and made in the USA. If your gels aren’t marked with the lot number, country of origin (preferably USA), expiration and percent strength: Throw them away; they probably are low quality! Higher-quality gels will deliver better results and happier customers.

Premium packaging and marketing sets you apart from the competition. High-end packaging and marketing differentiates your service from other teeth-whitening providers and lets your customers know that you offer the best quality teeth whitening with superior results. Great marketing materials will help your new service get noticed. Select a vendor with deep experience in traditional, online and social networking to help you generate big profits and bright smiles.

Pick a powerful light with dedicated technical support. When choosing a light, look for robustness and power output. The number of light diodes has no impact on the effectiveness of the light, but the total power output does. Choose a light with a high intensity blue power output measured as (1200 mW/cm2) and a long LED life expectancy (100,000 hours+). And no matter how good the light is, electrical products sometimes fail, so choose a supplier with dedicated technical support staff to troubleshoot problems right away. Some vendors even offer free shipping if warranty service is needed. Remember, if your light is down, so is your business.

Participation in industry trade organizations is important. Your whitening partner must have the industry and technical product knowledge to stay on top of the latest trends and ensure the products you buy are safe and effective. Your teeth whitening vendor should subscribe to clinical research and make this available to you. Membership in trade organizations such as the Council on Cosmetic Teeth Whitening (CCTW) can advise you on local dental regulations and offer legal support and advice, should you need it.

Kelly Lanspa is founder and president of XpresSmile, offering premium cosmetic teeth whitening to the finest spas and salons in more than 10 countries. Lanspa ensures the company offers innovative, dental grade products; spa-quality marketing; and unmatched customer service and business advice. To increase profits and attract new customers, visit www.xpressmile.com, call 888.838.5193 or e-mail info@xpressmile.com.

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So You Are Thinking about Adding Teeth WHitening to Your Tanning Salon?

November 13th, 2009

 Now that you have decided teeth whitening is a great fit for your salon and a natural complement to your existing services, how do you pick the right system? Adding teeth whitening to your list of services can bring high profits and buzz to your business but it is important to pick the right partner. One that will deliver superior results safely and effectively with premium products and marketing that complement your salon’s image. Pick a system that works best for you. Hydrogen peroxide in applicator format typically delivers the whitest results and is the same gel dentists use for their chairside whitening. It can require some staff administration to apply the gel so if you run a lean operation with minimal staff you might want think about prefilled mouth trays which can be self-administered by the customer. Pre-filled trays generally have a lower concentration of active ingredient and use carbamide for stability so they require more whitening sessions to get the same results as hydrogen peroxide. Choose your whitening method- LED, tanning bed or both! To work well, teeth whitening gels require a light source to accelerate the process. Teeth whitening gels can use a cool, blue LED light or the UV light from a tanning bed. LED lights accelerate the gels more quickly than tanning bed lights so you can use a stronger, more reactive concentration of gel because the teeth whiten faster in a shorter amount of time. Many salons offer both teeth whitening methods with tanning bed kits for budget-minded customers or as a way to maintain whiteness after LED whitening. Does it integrate with your point of sale (POS) software? Some systems have the ability to be automated and controlled from the front desk just like your tanning bed. This is particularly useful for salons that have minimal staff or are very large. Integrating the system into your POS system also gives you the power to run ROI and usage reports as well as limit product misuse. Select the highest quality products. Not all gels are created the same. It’s important to select gels that are FDA and CE (European Union) inspected and certified. That’s very different from FDA approved or compliant. Only gels that have been inspected and certified are guaranteed to be fresh, safe and made in the USA. If your gels aren’t marked with the lot number, Country of Origin (preferably USA), Expiration and percent strength-throw them away, they probably are low quality! Higher quality gels will deliver better results and happier customers. Premium packaging and marketing sets you apart from the competition. High-end packaging and marketing differentiates your service from other teeth whitening providers and lets your customers know that you offer the best quality teeth whitening with superior results. Great marketing materials will help your new service get noticed. Select a vendor with deep experience in traditional, online and social networking to help you generate big profits and bright smiles. Pick a powerful light with dedicated technical support. When choosing a light look for robustness and power output. The number of light diodes has no impact on the effectiveness of the light but the total power output does. Choose a light with a high intensity blue power output measured as (1200 mW/cm2) and a long LED life expectancy (100,000 hours+). And no matter how good the light is, electrical products sometimes fail so choose a supplier with dedicated technical support staff to troubleshoot problems right away. Some vendors even offer free shipping if warranty service is needed. Remember, if your light is down, so is your business. Participation in industry trade organizations is important. Your whitening partner must have the industry and technical product knowledge to stay on top of the latest trends and ensure the products you buy are safe and effective. Your teeth whitening vendor should subscribe to clinical research and make this available to you. Membership in trade organizations like the Council on Cosmetic Teeth Whitening (CCTW) can advise you on local dental regulations and offer legal support and advice should you need it.

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XpresSmile and Body Beautiful Team Up to Offer Teeth Whitening Equipment to Ireland

October 25th, 2009

 

 San Jose, Ca. USA, October 21, 2009   XpresSmile www.xpressmile.com , a leading supplier of premium cosmetic teeth whitening LED lights, peroxide gels and retail products for spas, salons and dentists, has chosen Body Beautiful Ireland as a distributor for their premium quality cosmetic teeth whitening systems to health and beauty businesses in the Republic of Ireland.

Under the agreement, Body Beautiful Ireland will resell XpresSmile LED teeth whitening equipment including acceleration lights, hydrogen peroxide whitening gels, teeth whitening pens and other smile enhancing retail products. The XpresSmile system is unique as both the gels and lights have undergone the strenuous FDA and CE approval process and are certified. 

“Ireland has one of the most dynamic economies in the European Union and leads the Union in demand for cosmetic teeth whitening”, said Kelly Lanspa, President of XpresSmile.  “Body Beautiful Ireland’s extensive experience in owning and operating spas uniquely positions them to effectively represent XpresSmile in the Irish and EU market.” 

“The new teeth whitening technology available from XpresSmile makes it possible for med-spas, laser clinics and tanning salons to safely and effectively offer cosmetic teeth whitening to their clients”, said Sabrina Campbell, President of Body Beautiful Ireland.  “I have dealt with a lot of different companies and tried many different whitening products and have found XpresSmile to be the best. We look forward to representing them in Ireland and the EU.”

About XpresSmile Spa and Salon Teeth Whitening Systems

XpresSmile, one of the fastest growing suppliers of spa and salon cosmetic teeth whitening, provides teeth whitening systems and retail products for the cosmetic industry. The XpresSmile system was designed specifically for the needs of tanning and beauty salons, day spas, med spas, resort spas, and dentists to enable them to offer professional teeth whitening (up to 2-8 shades) in just 20-40 minutes at a fraction of the cost of dentists.  XpresSmile uses cool blue LED light to accelerate the whitening process and hydrogen peroxide.  The system doesn’t require specialized personnel and the whitening can be performed simultaneously with other experiences such as pedicures, hair coloring, and facials.

XpresSmile differentiates itself with premium USA made whitening products that under go regular FDA and CE inspection and certification.  To add this exciting experience in your spa or salon look us up on the web at www.xpressmile.com/?section=teeth_whitening_spasandsalons   or Call 1-888-838-5193  Contact: Kelly Lanspa, President

 

About Body Beautiful Ireland
Body Beauitful is located in East Village.  With extensive knowledge of teeth whitening and the XpresSmile system, Body Beautiful is the perfect partner to help your health or beauty business introduce the excitement and profits of teeth whitening to your spa, salon, laser clinic or dental practice.  Body Beautiful is focused on offering superior product quality, customer service and advice.  Contact Sabrina Campbell, President, Body Beautiful at Tel:       +353 (0) 83 3325062 or E-mail: info@bodybeautiful.ie    You can learn more about Body Beautiful at  www.bodybeautiful.ie

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XpresSmile Featured In Sun Tan Magazine- Looking Fit

October 5th, 2009

http://www.lookingfit.com/articles/new-product-spotlight-xpressmile.html

XpresSmile is proud to be highlighted as a hot new product in the sun tan industry’s leading magazine- Looking Fit.

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Endermologie and Teeth Whitening- A Great Combo for Your Spa or Salon

September 21st, 2009

Silicon Valley, Ca. August 18, 2009   XpresSmile www.xpressmile.com , a leading supplier of premium cosmetic teeth whitening systems for spas(med-spas, day spas) salons (tanning and hair) and dentists, is the exclusive cosmetic teeth whitening system for Beautiful by Design Spa, an advanced specialty spa focused on results oriented non-invasive beauty services. 

Beautiful by Design is a premium spa offering the highest-end services such as Endermologie and Sudatonic.  XpresSmile LED teeth whitening will complement their technology based, results oriented service so customers can slim, trim and whiten all in one relaxing environment. 

“XpresSmile is building our base of first class spas across the country and we are proud to have Beautiful by Design as a valued partner.    The XpresSmile system was designed specifically for luxury spas like the Beautiful by Design to provide their customers significantly whiter teeth in less than an hour using the latest technology and research for cosmetic teeth whitening”, said Kelly Lanspa, President of XpresSmile Teeth Whitening Systems.  

“Beautiful By Design is excited to announce our partnerhip with XpresSmile.  We have seen LED accelerated teeth bleaching at industry trade shows and knew we wanted to add the service but were waiting to find the right vendor”, remarked Cindy Arvayo, Owner Beauty by Design.   “XpresSmile has the highest quality of hydrogen peroxide dental-grade gels, superior LED acceleration lights, marketing and support.  Our customers love the cosmetic teeth whitening and it has been quite profitable for us.”

 

 

 

About XpresSmile Spa and Salon Mobile Teeth Whitening Systems

XpresSmile, one of the fastest growing suppliers of spa and salon professional teeth whitening, provides teeth whitening systems and retail products for the cosmetic industry. The XpresSmile system was designed specifically for the needs of tanning and beauty salons, day spas, med spas, resort spas, and health clubs and dentists to enable them to offer cosmetic LED (also known as laser) teeth whitening in just 20-40 minutes at a fraction of the cost of traditional dental packages.  XpresSmile uses cool blue LED light to accelerate the whitening process and hydrogen peroxide.  The system doesn’t require specialized personnel and the whitening can be performed simultaneously with other experiences such as pedicures, hair coloring, and facials.

XpresSmile differentiates itself with USA made whitening products, high-end marketing tools and highly-in-demand retail products.  To add this exciting experience in your spa or salon look us up on the web at www.xpressmile.com/?section=teeth_whitening_spasandsalons    or Call 1-888-838-5193  Contact: Kelly Lanspa, President

 

About Beautiful By Design

Beautiful By Design is located in the heart of San Jose, CA.  They specialize in your finish and offer everything from traditional pampering with natural products to advanced state- of- the- art peels. Beauty By Design also offers Endermologie and the Sudatonic Wrap in addition to the new wonderful Infrared Detox Seaweed Wrap and XpresSmile Cosmetic LED Teeth Whitening.  http://www.beautifulbydesignspa.com Contact: Beautiful by Design at 408-947-8281.  Contact Cindy Arvayo

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How to Select a Premium Professional Teeth Whitening System

September 21st, 2009

Professional teeth whitening has become a hugely popular service for salons and spas all across the nation.  Everybody wants a whiter smile; for a job interview, wedding, or big party. Adding teeth whitening to your list of services can bring high profits and buzz to your business.  When selecting a teeth whitening system, it’s important to pick the right teeth whitening partner.  One that will deliver superior results safely and effectively with premium products and marketing that complement your spa or salon’s image.

 So how do you select the right premium teeth whitening partner?  This article will explain the 10 critical items to consider when choosing a professional teeth whitening and their system.

 1. Choose the Most Effective System Available

 Choose a vendor that uses only the best products from the best suppliers. At XpresSmile, we have chosen not to take any shortcuts and sometimes it costs us a little more to use superior products. You and your customers will see the difference!

 2. Hydrogen Peroxide vs. Carbamide

 Clinical Research proves that Hydrogen Peroxide (HP) whitens faster and more deeply than Carbamide Peroxide (CP). That is why dentists use HP in their chairside whitening. HP breaks down into the oxidizing components within 3 minutes of exposure to light and heat while CP, which contains urea, takes at least 10 minutes more due to the extra step it must go through to break down into oxidizing chemicals. CP is more stable than HP and makes a perfect gel for whitening pens and strips that are left on overnight or several hours.

 3. Highest Quality Whitening Gels

 Choose a vendor who has their gels made fresh monthly in the USA by an FDA certified lab operating under CGMP guidelines. Vendors’ foam strips and gels manufactured outside the country may be compromised from heat and light exposure during transport and their purity cannot be confirmed. High quality chemicals are critical for safely achieving significantly whiter teeth! Be careful of companies that gloss over their whitening system and emphasize their accelerator light or the business opportu­nity. Also beware of companies that misrepresent or do not understand the chemical ingredients in their product.

 4. Syringe vs. Foam Strips or Ampoules

 The syringe is the most accurate method to an ensure even and targeted application of gel to all teeth — both top and bottom. Foam strips and ampoules block the light and prevent it from penetrat­ing to the teeth. Impression mouth trays also block the light and prevent the light from accelerating the whitening materials. Dentists do not use these gimmicky systems!

 5. Most Powerful Whitening Accelerator Light

When choosing a light look for robustness and power output. The number of light diodes has no impact on the effectiveness of the light but the total power output does. Choose a light with a high intensity blue power output and a long LED life expectancy. The XpresSmile light has 85%* more blue power output than other lights.* (1200 mW/cm2 Blue LED light intensity) and its LED life expectancy is 100,000 hours with free lifetime tech support. 

  6. Most Complete Kit

 It’s important to select a vendor with the most complete kit that includes everything you need to whiten. Another important consideration is to choose a kit with enough gel for multiple whitening sessions allowing you to generate more profit per customer. Some systems such as foam strips or pre-filled trays can only be used once and require you to purchase more kits or foam for extended treatments.

 7. Technical Industry and Product Knowledge

 Your whitening partner must have the industry and technical product knowledge to stay on top of the latest trends and ensure the products you buy are safe and effective. Your teeth whitening vendor should subscribe to clinical research and make this available to their partners. The teeth whitening vendor you choose should constantly talk with their cosmetic business partners, dental suppliers and dentists to gather information on how to market, promote and perform teeth whitening so that they can share these best practices with their customers.

 8. Premium Packaging and Marketing Material

 Premium packaging and sales materials are important as they are a reflection on your spa or salon.  Exceptional marketing materials and packaging is an important aspect of the overall product offering.  A great vendor should have everything you need to promote your new service — banners, promo cards, brochures, flyers, promo giveaways.

 9. Full Range of Retail Products

 A full range of retail products extends the whitening experience for your customers and generate revenue for you. Retail products such as whitening pens (filled in the USA), breath spray and remineralization kits are important items to carry.

 10. Superior Marketing Support

 Once you have teeth whitening you will need to promote the new service to ensure everyone knows about it! Select a vendor with deep experience in traditional, online and social networking with the creativity to get your new service noticed and generate those profits and bright smiles

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